What is CarService, which aims to be a catalyst for car culture?

“CarService” was created to promote car culture

Celeina (MC): Mr. Ito, your day job is a fashion advertising agency. Alongside that, you also work with your friends. Can you say that it is a hobby in a sense?

Ito: Yes, it is a hobby.

Celeina: So it is a hobby, and you are working on a car product label, CarService.

Ito: Originally, we are a group of car enthusiasts. I think it hasn’t been a hundred years since cars became common, but in the car scene, there are cars like bikers, cars like runners, audio cars, and many other genres. While such a culture has been created, there is talk that young people are turning away from cars, so CarService was started by a group of car enthusiasts with the idea of creating a catalyst for car culture.

Takano (MC): Is the stadium jacket you are wearing today an original CarService item?

Ito: Yes, it is. It is not for sale, but cars are like sports, and we make team jackets and T-shirts for everyone to wear. Sometimes we sell them.

Takano: The green jacket with the logo “CarService” on it looks really cool.

Ito: This is a sample design from an oil manufacturer, so if you like cars, you will say, “I see.

Takano: In addition to apparel, you are also involved in events, aren’t you?

Ito: My main job is an advertising agency, and I mainly organize fashion-related events and create visuals, but I also want to make use of my main job experience when I output CarService’s activities. I have actually held car meetings, invitation-only car shows, and so on. A car show, on the other hand, is an exhibition hall like a large warehouse at Makuhari Messe, where cars are displayed and various owners’ cars are shown, and where people can interact with each other. I love the “Initial D” series.