Calvin Klein has unveiled its Spring 2024 campaign featuring global ambassador and music icon JENNIE.
Jenny is one of the members of the four-member South Korean girl group BLACKPINK. Shot by Turkish photographer Mert Alas, the campaign highlights Jenny’s unique playful confidence while focusing on Calvin Klein’s iconic new underwear and jeans. The INTENSE POWER line of underwear updates classic silhouettes with a bold interpretation of the Calvin Klein logo. A new bandeau silhouette has been added to the collection, which is also available in four other styles: push-up, triangle, and lightly lined bralette. In addition, a new “Minimalist” series will be introduced that offers comfort while pursuing a sensual and seductive silhouette.
The 90s straight jeans are a stylish loose fit suitable for the spring and beyond season. This season’s underwear and jeans collection is characterized by relaxed simplicity, with classic designs updated with a timeless, youthful vibe.
The products worn by Jenny will be available at Calvin Klein stores nationwide and on the official online store from Tuesday, February 27. Some products are scheduled to arrive in late March.
