“HELLO INDIE” Makes a Comeback After Five Years: Solid Indie Music Heaven with a “PWYW” System

Cultivating Cultural Soil: Supporting the Indie Scene

There’s nothing quite as fulfilling as pursuing the form of expression where one shines the brightest. Even if each endeavor begins as a small seed, with fertile ground, it can sprout and bloom. When many such small flowers bloom abundantly, they create a stunning landscape. That’s why regions rich in indie culture thrive. Events like ‘HELLO INDIE’ cultivate the soil, sow seeds, and naturally attract people to places where creativity flourishes across various regions in Japan.

For instance, Sendai PIT, our venue, was established as part of the reconstruction efforts following the Great East Japan Earthquake. Sendai, ranked 11th among Japan’s designated cities by population, boasts ample potential as a nurturing environment for culture. Encountering artists shining in their unique expressions in places with rich stories can also inspire personal reflections. Witnessing flowers bloom steadily on the scene, no matter how small, is an experience I eagerly anticipate.

With the advancement of the internet, it was expected that regional cultural disparities would decrease. However, the concentration of venues offering live music experiences remains focused in the Tokyo metropolitan area. Amidst this, an event has emerged in Sendai, driven by someone aspiring to create a genuine space for music appreciation. Supporters can contribute to the crowdfunding campaign running until July 8th. The campaign page features comments from performers, providing an opportunity to explore the ethos behind “HELLO INDIE” and potentially expand one’s perspective.