PARCO has unveiled the details of its collaborative project for the “HAPPY HOLIDAYS Campaign.”
As part of the special project celebrating PARCO’s 55th anniversary, the campaign’s advertisement features a photograph of Haruomi Hosono, who is also celebrating his 55th year in music, along with symbolic motifs and characters created by internationally acclaimed artist Keiichi Tanaami. The project is directed by Naohiro Ukawa, Tanaami’s most devoted protégé, who continues his mentor’s vision, resulting in a “historical mandala” design.
In a related campaign across all PARCO locations, customers who make purchases totaling 4,000 yen or more within the store from December 20 (Friday) to 22 (Sunday) will receive an original novelty item featuring the advertisement’s visuals. Additionally, from December 13 (Friday) to 25 (Wednesday), holiday songs selected by Haruomi Hosono for the campaign will be played as background music in the stores. The playlist curated by Hosono is also available on Spotify for a limited time until December 31 (Tuesday).
From December 13 (Friday) to 25 (Wednesday), the “55th HOSONO HARUOMI POP-UP SHOP” will be held on the third floor of Shibuya PARCO in Tokyo, with a collaborative menu with Haruomi Hosono available at the music cafe and bar, Quattro Lab, on the basement floor.
The POP-UP SHOP, which will feature a video exhibition of Hosono, will sell apparel products using the cover art of HOSONO HOUSE COVERS, created by artist Tomoo Gokita, as well as goods inspired by the fictional rental video shop “HOSONO VIDEO HOUSE.” The “HOSONO VIDEO HOUSE” merchandise is produced by Kakubarhythm and stylist Daisuke Iga.
The collaborative menu offered at Quattro Lab includes three special versions of sandwiches chosen by Hosono (katsu, egg, and ham), hot dogs, and double cappuccinos. Customers who order from the collaborative menu will receive a sticker featuring the campaign poster as a gift.
HAPPY HOLIDAYS Campaign Collaborative Project
[1] <Nationwide PARCO> Campaign Visual Novelties
During the campaign period, customers who make purchases of 4,000 yen (tax included, cumulative) or more at any PARCO store will receive an original gift box filled with candy featuring the “PARCO HAPPY HOLIDAYS” campaign visual.
- Dates: December 20 (Fri) – December 22 (Sun), 2024
- Location: Distribution locations vary by store. Please check the campaign website for details.
Please present your purchase receipt at the exchange location during the campaign period (December 20–22, 2024).
Available while supplies last. Limited to one per person.
[2] Original Poster Giveaway SNS Campaign
Follow the official PARCO Instagram (@parco_official) and X (@parco__official), and like, comment, or repost the related post published on December 2 to be entered into a draw for a chance to win one of ten campaign posters!
- Application period: December 2 (Mon) – December 22 (Sun), 2024, until 11:59 p.m.
- Winner notification: Mid-December via DM
- Prize shipping: Late December to early January
Please note that the event may be subject to change or cancellation without prior notice.
[3] <Nationwide PARCO> Holiday Song BGM Selected by Haruomi Hosono
A special holiday song playlist curated by Haruomi Hosono for the campaign will be available on Spotify for a limited time! Additionally, the playlist will be played as BGM in all PARCO stores during the campaign period.
- Spotify Playlist Release: December 2 (Mon), 2024, 12:00 p.m. – December 31 (Tue), 2024, 11:59 p.m.
- Store BGM Broadcast: December 13 (Fri) – December 25 (Wed), 2024
Please refer to the campaign website for more details.
[4] <Shibuya PARCO> 55th HOSONO HARUOMI POP-UP SHOP
The 55th HOSONO HARUOMI POP-UP SHOP will be held at the 3rd-floor POP UP SPACE in Shibuya PARCO. The shop will feature apparel with artwork from Tomoo Ikitada’s “HOSONO HOUSE COVERS” and goods inspired by the fictional rental video shop “HOSONO VIDEO HOUSE,” curated by Kakubari Records and stylist Daisuke Iga. Additionally, there will be a video exhibit of Haruomi Hosono.
- Dates: December 13 (Fri) – December 25 (Wed), 2024
- Location: Shibuya PARCO 3F POP UP SPACE
[5] <Shibuya PARCO> Haruomi Hosono Collaboration Menu
Enjoy Quatro Lab’s popular menu items reimagined in Haruomi Hosono’s preferred style! The special versions of sandwiches (cutlet, egg, and ham), hot dogs, and double cappuccinos are available. Customers ordering from the collaboration menu will also receive a sticker featuring the HAPPY HOLIDAYS campaign poster.
Note: Stickers are available while supplies last.
- Dates: December 13 (Fri) – December 25 (Wed), 2024
- Location: Quatro Lab, B1F, Shibuya PARCO
