GUCCI unveils campaign visual featuring Hani of NewJeans
Hani has been GUCCI’s Global Brand Ambassador since October 2022 and was appointed Global Brand Ambassador for GUCCI Beauty in March 2024. The advertising campaign, created by creative director Sabato De Sarno, is set in the vibrant city of Seoul and celebrates the unfading legacy of the Horsebit, a symbol that tells the story of GUCCI’s heritage with ties to the equestrian world.
The “GUCCI Horsebit 1955” bag worn by Hani is adorned with double rings and bars, a motif that established itself as a GUCCI icon in the 1950s. The “GUCCI Horsebit 1953” loafer was GUCCI’s first shoe in 1953 and continues to be reinterpreted by successive creative directors, reflecting the times and their respective nuances.
