Fender will open Fender Cafe Shimokitazawa on July 3 in Tokyo’s Shimokitazawa neighborhood.
Blending Fender’s signature aesthetic with California coffee culture, the new venue follows Fender Cafe Harajuku as the brand’s second cafe in Tokyo. Built around the concept of “Good Coffee, Good Vibes,” the space aims to bring music culture into everyday life through coffee, sound, and community.
The cafe also marks a first for the brand as Fender’s inaugural standalone street-level location. Alongside a carefully curated sound system, the venue will feature a retail area offering exclusive original merchandise.
Fender Cafe Shimokitazawa
Fender Cafe Shimokitazawa will open on July 3 in Tokyo’s Shimokitazawa neighborhood, offering a menu inspired by Fender’s iconic instruments alongside exclusive food and drink items.
Signature beverages include the Stratocaster Rose Latte and Telecaster Maple Latte (¥880 each), while coffee offerings feature the IN-TUNE Cold Brew (¥720). The cafe will also serve Shimokitazawa-exclusive dishes such as the Six Strings Burger (¥1,850), made with a 100% Japanese wagyu beef patty, and the Chicken Overdrive Rice (¥1,580).
The cafe will be located at 1-40-11 Kitazawa, Setagaya-ku, Tokyo, and will operate daily from 9:00 a.m. to 10:00 p.m., except during the New Year holiday period.
To celebrate the opening, customers who spend ¥2,000 or more between July 3 and July 31 will receive an original Fender drip coffee bag while supplies last.
