PARCO’s AW 2023 season ad, creative directed by Ukrainian-born Tanu Muino, has been unveiled.
Tanu Muino is a visual director who has created movies for GUCCI and Dior brands, and music videos for Harry Styles’ “As It Was” and Lil Nas X’s “MONTERO”. He is also the director of the “As It Was” movie by Harry Styles and the “MONTERO” music video by Lil Nas X.
The AW season ad, which was released this time, follows the motif of “The Dragonfly and the Ant” (Ukrainian version of “The Ant and the Grasshopper”), which was also created by Tanu Muino for the SS season, and tells a 5-minute story throughout SS and AW.
Costumes in the ads use brands such as VELDON SALIM and IBRAHIMA GUEYE. Fashion with various roots from Paris, London, Ukraine, Jakarta, and Senegal will appear.
A video of the story that connects to the SS season ads is also available on the PARCO 2023 season website.
