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Fujii Kaze’s “Prema” Looks Outward, Recasting J-Pop for a Global Stage

Japanese pop has long been inspired by Western music. Fujii Kaze aims to move beyond it

Kotaro Kikuchi 2025.9.25

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ABOUT US

What is the culture media NiEW?

With the individuality “i”
that pioneers a new era.

NiEW is a culture media/company that walks alongside artists, teams, and organizations that present alternatives in every field, continuously searching for options to foster a better culture and society without being bound by "the norm" and through trial and error. We continue to transmit culture to bring excitement and smiles to as many people as possible.
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