To mark Secretly Group’s 30th anniversary, Tower Records Shibuya will host a special pop-up store from July 17 to July 28, celebrating three decades of one of indie music’s most influential label families.
The pop-up will spotlight landmark releases, fan favorites, and recent albums from Secretly Group’s three labels—Secretly Canadian, Jagjaguwar, and Dead Oceans. Home to artists including Phoebe Bridgers, Mitski, Slowdive, Japanese Breakfast, and Stella Donnelly, the label group will also be well represented at FUJI ROCK FESTIVAL ’26, with Mitski, Toro y Moi, and Khruangbin among this year’s performers.
Fans can browse official artist merchandise, vinyl, and CDs, alongside exclusive in-store displays created for the event. Khruangbin will also hold a limited-capacity premium signing session on July 27, while a listening party for Phoebe Bridgers’ upcoming album Lost Weekend will take place on August 13, one day ahead of its official release.
The anniversary campaign extends beyond the pop-up itself. Fans who purchase eligible new releases during the promotional period and enter via the included postcard will have the chance to win exclusive signed items, with entries accepted through November 30.
Secretly Group Pop-Up Store in Tokyo
Dates: July 17–28, 2026
Venue: Tower Records Shibuya
Campaign Details
- Campaign Period: July 22 – November 30, 2026
- Eligible Releases: SCCP-101–194, Phoebe Bridgers’ Lost Weekend, Dinosaur Jr.’s There Near, plus additional new releases issued during the campaign period.
Prizes:
- Prize A: Mitski – The Land Is Inhospitable and So Are We test pressing signed by the artist (1 winner)
- Prize B: Bon Iver signed card (1 winner)
- Prize C: Slowdive – Everything Is Alive test pressing (1 winner)
- Prize D: Bon Iver T-shirt (Size M) (2 winners)
- Prize E: Gia Margaret T-shirt (Size XL) (2 winners)
- Prize F: Unknown Mortal Orchestra T-shirt (Size L) (1 winner)
How to Enter:
Attach the entry coupon included with an eligible purchase to the enclosed application postcard (or a standard Japanese postcard) and submit it by mail.
