Fender’s first flagship store “FENDER FLAGSHIP TOKYO” to open in Harajuku at the end of June.

Fender will open the world’s first flagship store “FENDER FLAGSHIP TOKYO” in Harajuku, Tokyo on June 30.

Fender has a 77-year history as a musical instrument manufacturer. The new “FENDER FLAGSHIP TOKYO” will be located in the “THE ICE CUBES” commercial facility in Harajuku and Omotesando, and will comprise four floors from the basement to the third floor above ground.

In addition to the display and sale of Fender products, the store will feature FENDER’s first original cafe “FENDER CAFE powered by VERVE COFFEE ROASTERS,” an event space, and items from the new apparel brand “F IS FOR FENDER,” which will be launched upon the store opening. The store will also feature the new apparel brand “F IS FOR FENDER,” which will be launched at the same time as the store opening.