To celebrate its 35th anniversary, UNDERCOVER has launched a collaboration with Levi’s, offering exclusive items available at UNDERCOVER stores, the official online store, select Levi’s stores, and Levi’s official online store.
The collaboration draws inspiration from UNDERCOVER’s 1998 autumn/winter collection, featuring the ‘Exchange’ concept, which is known for its design of separating various parts like collars, sleeves, hems, and body sections, all linked by zippers. This concept and archive have been reimagined with new graphics and applied to Levi’s iconic pieces. The collection is available in a total of nine styles.
To embody the spirit of the collection, which celebrates music, iconic style, and bold creativity, Flea, the bassist of the American band Red Hot Chili Peppers, was chosen as the campaign model. The photoshoot took place at Flea’s Malibu home, with his daughter, Clara Balzary, behind the camera.
LEVI’S® × UNDERCOVER
[Retail Locations]
UNDERCOVER Aoyama, Isetan Men’s Shinjuku, Hankyu Men’s Tokyo, Hankyu Men’s Osaka, Shinsaibashi PARCO, Sendai, Kanazawa, Nagoya, Kyoto, NOISE LAB Shibuya PARCO, Dover Street Market Ginza, Iwataya Main Store, ZOZO, Official Online Store
Levi’s Harajuku Flagship Store, Levi’s Store Shinjuku, Levi’s Store Osaka, Levi’s Store Kyoto, Levi’s Store Fukuoka Tenjin, Official Online Store
[Customer Inquiries]
UNDERCOVER Aoyama
03-3407-1232
