PLAYCODE Celebrates Official Launch with ¥ellow Bucks, Red Eye, KR$NA, and Saran En Route and More

PLAYCODE BLOCK PARTY powered by believe,” an event commemorating the launch of “PLAYCODE,” a business promoting the growth of the Japanese hip-hop scene, will be held at Zouk Tokyo in Ginza, Tokyo, on March 21 (Thursday).

PLAYCODE is a new business launched by Believe Japan LLC, a Japanese subsidiary of Believe, a digital music company based in France that provides consulting, music distribution, and promotion services to artists and labels. The company’s partnerships with more than 150 digital music platforms, including Spotify, will help artists reach a wider audience with their music.

In addition to ³³ Bucks, DJ RYOW, Red Eye, Issei Uno Fifth, and others, KR$NA, who has exploded in popularity in India, and Saran and ZENTYARB from Thailand will come to Japan to perform at the event to celebrate the launch. In addition, Mari Ochiai, Believe Japan’s general manager of artist services, who is responsible for the conception, launch, and operation of “PLAYCODE,” is scheduled to introduce and greet the audience.