ENHYPEN has been selected as a brand ambassador for PRADA.
ENHYPEN is a K-pop boy group consisting of Jungwon, Hisun, Jay, Jake, Seonghoon, Sonu, and Niki I. Their 4th Mini Album “DARK BLOOD” was released on May 22 and sold over 1.32 million copies in its first week of release according to the Hunt chart. It broke the record for the highest first-week sales volume for an ENHYPEN album.
In January 2023, they were the only Korean artists to participate in the “2023 PRADA F W Menswear Collection” held in Milan, Italy, becoming the first K-POP boy group to have all members participate in an overseas fashion week. They will participate in various brand activities as brand ambassadors, including PRADA’s global events.