CONTRIBUTORS
#Yukako Yajima
Editor and music writer. After working for a major entertainment agency managing artists and developing newcomers, deputy editor-in-chief of the culture web media "CINRA.NET," and managing TikTok (Bytedance Inc.), she became independent. She has been involved in writing, interviewing, content production, and branding to communicate the essence and personality of artists and creators to a wide audience, utilizing his experience as a manager and his editorial perspective in the web, print, video, and audio media. Recent media includes NiEW, Rolling Stone Japan, ROCKIN'ON JAPAN, Natalie, RealSound, and Forbes. She is a regular contributor to "APPLE VINEGAR -Music+TALK-," a podcast program hosted by Masafumi Goto (ASIAN KING-FU GENERATION) (distributed every Wednesday). She has over 380,000 followers on her couple x cooking SNS account, "Family omotenai🐒monkichi." On March 30, she published a book, "Cheap ingredients but so delicious it brings tears to your eyes" (KADOKAWA), which was ranked No. 1 on Amazon (in the "Cooking Basics" category).
PICK UP
#MUSIC
Rol3ert’s First Interview: Music That Comforts a Divided World
#MUSIC
Suchmos Revival: “We Kept You Waiting Too Long”
#MUSIC
Riding the Thunder: SATOH’s Bold Journey into the Future in a DeLorean
#MUSIC
Hedigan’s Live Session Unveiled: A Glimpse into the Band’s Bond and Playful Energy
#MUSIC
From CHAI’s End to New Beginnings: MANAKANA Talks About Their Next Steps
#MUSIC
Hedigan’s Reflections: The Art of Coexistence
#MUSIC
Embracing Youth: Karakoram no Yamayama Talk About its Role in the Modern Era
#ART
Riko’s Secret Garden Odyssey – Inspired by Hitsujibungaku: 12 Butterfly Embraces
#MOVIE
Viral Triumph or Tragedy? The Emotional Toll in the Age of Viral Music
#MUSIC
Grassroots Spirit for Music that Deserves Better: Hedigan’s Interview Part 2
#MUSIC
The Genesis of YONCE’s Band Hedigan’s: Interview Part 1
#MUSIC
HALLEY: Delving into the Philosophy of Loving Each and Every Individual
RECOMMEND
NiEW’S PLAYLIST
NiEW recommends alternative music🆕
NiEW Best Music is a playlist featuring artists leading the music scene and offering alternative styles in our rapidly evolving society. Hailing from Tokyo, the NiEW editorial team proudly curates outstanding music that transcends size, genre, and nationality.