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#Yukako Yajima


Editor and music writer. After working for a major entertainment agency managing artists and developing newcomers, deputy editor-in-chief of the culture web media "CINRA.NET," and managing TikTok (Bytedance Inc.), she became independent. She has been involved in writing, interviewing, content production, and branding to communicate the essence and personality of artists and creators to a wide audience, utilizing his experience as a manager and his editorial perspective in the web, print, video, and audio media. Recent media includes NiEW, Rolling Stone Japan, ROCKIN'ON JAPAN, Natalie, RealSound, and Forbes. She is a regular contributor to "APPLE VINEGAR -Music+TALK-," a podcast program hosted by Masafumi Goto (ASIAN KING-FU GENERATION) (distributed every Wednesday). She has over 380,000 followers on her couple x cooking SNS account, "Family omotenai🐒monkichi." On March 30, she published a book, "Cheap ingredients but so delicious it brings tears to your eyes" (KADOKAWA), which was ranked No. 1 on Amazon (in the "Cooking Basics" category).




NiEW recommends alternative music🆕

NiEW Best Music is a playlist featuring artists leading the music scene and offering alternative styles in our rapidly evolving society. Hailing from Tokyo, the NiEW editorial team proudly curates outstanding music that transcends size, genre, and nationality.