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Shoichi Yamada of “people showroom” changed jobs in order to dye “food, clothing, shelter, work, and play” all with his hobbies.



A circle of friends connected by gut touch! The “FIST BUMP” corner of the radio program “GRAND MARQUEE” features people who live and enjoy Tokyo in a relay format.

On October 30, Shoichi Yamada of “people showroom” will appear. We asked him about how he turned his hobby of outdoor activities into a career, his recommended campsites, and what he values in enjoying the outdoors.

Getting into mountaineering at the age of 18

Celeina (MC): We start off the week with a man recommended by the program, Shoichi Yamada of “people showroom,” who says he loves nature so much that he switched careers to work in the outdoors. Nice to meet you.

Takano (MC): What kind of work did you originally do?

Yamada: I was in the apparel industry.

Takano: And not outdoor stuff or anything like that.

Yamada: Nothing to do with that at all.

Celeina: While working for that apparel company, you enjoyed the outdoors as a hobby. What is the origin of your outdoor activities?

Yamada: I have been climbing mountains since I was about 18 years old. So mountain climbing, trekking, and rock climbing are my origins.

Celeina: What made you get into mountaineering at the age of 18?

Yamada: I was living in Hokkaido when I was in elementary school, so I guess that was the beginning.

Takano: How long have you been outdoors?

Yamada: About 25 or 26 years.

Celeina: You are a veteran.

Takano: I heard that you are also a licensed mountain guide.

Yamada: I had to renew it after three years, but I didn’t renew it, so I lost my license.

Takano: I didn’t realize that. How do you get a license?

Yamada: There are many detailed practical tests, such as having to be able to ice climb, and only those who pass them can get a license.

Takano: Climbing mountains is not only fun, but it is also hard work. So, the skills required to properly guide people through this part of the process are also important.



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