Skip to main content

Mountain-side culture created by Teruyuki Hikiji, producer of “Yama no Ie



A circle of friends connected by gut touch! The “FIST BUMP” corner of the radio program “GRAND MARQUEE” features people who live and enjoy Tokyo in a relay format.

On August 7, we will be joined by Teruyuki Hikiji, story creator of Mountain States Tokyo and producer of TAKAO MOUTAIN HOUSE, a mountain house at the foot of Mount Takao. We asked him about his motivation for focusing on Japan’s mountains and the appeal of mountains.

Transmitting mountain-side culture

Celeina (MC): First of all, let me introduce my profile. She is currently working to create a new value for the mountainside, aiming to make the mountainside a part of Shonan. This year, he was appointed as the brand manager of PARKS PROJECT JAPAN, and is also focusing on the protection of national parks.

Takano (MC): What do you mean by “Shonanization of the mountain side”?

Hikiji: This is an analogy I use when I tell people, but when I say Shonan or “let’s go to the beach,” 90% of people do not mean to go in the ocean.

Celeina: I understand a little when you say it.

Hikiji: In fact, the ocean has a very high location value, and I think the culture of spending time there is deeply rooted. However, I believe that 90% of the people who say, “Let’s go to the mountains,” are doing so for the purpose of climbing mountains.

Takano: There aren’t many places where you can listen to music and drink while looking at the mountains.

Hikiji: That’s right. Conversely, if you don’t climb mountains, you don’t go. I hope that there is a space on the mountain side where the culture and lifestyle of Shonan and the ocean side can be born.

Takano: This is a perspective I had not noticed before. What is it that you are actually doing?

Hikiji: At first, there was art such as photography, which is often found on the ocean side, in the sense of looking at the location. So, as a start, we started “making art on the mountain side.

Takano: Art on the mountain side?

Hikiji: The first project I started was to display mountain-side scenery as art in rooms and stores.

Celeina: Now that you mention it, mountains have not only soil and greenery, but also flowers and water elements such as rivers, so they have various colors.

Hikiji: That’s right. I think that when you decorate it, you can enjoy it as if you are looking out the window.



NiEW recommends alternative music🆕

NiEW Best Music is a playlist featuring artists leading the music scene and offering alternative styles in our rapidly evolving society. Hailing from Tokyo, the NiEW editorial team proudly curates outstanding music that transcends size, genre, and nationality.