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Eisuke Shirota, the director of Chainsaw Man’s manga-esque trailer that saw a global buzz, shares his thoughts on ads 



What he cares about when creating music videos and TV commercials

Celeina: Is there any difference between making advertisements and music videos?

Shirota: Whether it is a music video or an advertisement, I always try to incorporate the “character” of the product or artist, their unique mood and feel, and establish an identity that is unique to that particular video. I try to establish a kind of identity that is unique to the video.

In the case of commercials, the time is short, so I pay attention to the rhythm of the music and how much it can catch the viewer’s attention in a short period of time. I am not talking about “Star Guitar” as I mentioned earlier, but the biggest thing is that I want to make music videos that have ideas and are different from others.

Celeina: When you were working for a commercial production company, you had so much love for music videos that you made one personally?

Shirota: That’s right. I made a music video for a song called “Mountain Mountain” by cero.

Shirota: I actually studied architecture instead of film at university. The architectural model-making skills I acquired there came in handy when I switched to film (haha).

Takano: Dioramas are also available at ……

Shirota: I made everything by myself.

Celeina: Did you make the diorama for this music video by yourself using the technology of the architecture department?

Shirota: I was a failed architect (haha).

Takano: No, no, the quality is too high (haha). When I saw it for the first time, even before I got to know Shiro, I thought, “Is this un-official?  I was so surprised at the quality.

Celeina: Were you originally friends with the members of cero?

Shirota: Not originally, but I became a fan of cero when I saw them perform live, and I went to their shows frequently. Also, Mr. Takagi runs a bar called “Roji” in Asagaya. I think he mentioned it in his MC at the live show. I thought he was doing something like that, and although I am shy and don’t often go to such places, I got carried away and went there. I felt at home there even though it was my first time there, and we became friends.

Takano: You went there about 5 times a week, right?

Shirota: At the time, I was sharing a room with a friend near Gakugeidaigaku Station, but I went to Asagaya five days a week. I thought it was too much for me, so I moved to Asagaya.

Celeina: Mr. Shirota asked us to choose a song that we would all like to hear on the radio at this time of the day.

Shirota: It’s a song called “Failure” by Summer Eye, a fellow Roji member, Tomoyuki Natsume, formerly of Siamese Cats, who is now performing under the name Summer Eye. It is a great song, and I would like to recommend it to anyone who has ever made a mistake to listen to it. The melody is good and the lyrics are wonderful, so I hope you will pay attention to it.



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NiEW Best Music is a playlist featuring artists leading the music scene and offering alternative styles in our rapidly evolving society. Hailing from Tokyo, the NiEW editorial team proudly curates outstanding music that transcends size, genre, and nationality.