Skip to main content

Yutaro Sakai, editor-in-chief of sweets media “ufu.” spreads the history of sweets and the philosophy of their makers.



A circle of friends connected by goo touch! The “FIST BUMP” corner of the radio program “GRAND MARQUEE” features people who live and enjoy Tokyo in a relay format.

On December 11th, Yutaro Sakai, editor-in-chief of sweets media “ufu.” appeared. We asked him about his love for sweets, his recommended sweets, and what he hopes to convey through his work as editor-in-chief of “ufu.”.

It all started with that ice cream with lemon rings.

Celeina (MC): First of all, let me introduce Mr. Sakai’s profile: After graduating from Rikkyo University in 2010, Mr. Sakai worked as an editor for the childcare magazine “Hiyoko Club” before joining Benesse Corporation’s “Sankyu!” Editorial Department. He then launched the editorial department of the sweets media “ufu.” in 2020 and became its editor-in-chief. His favorite sweets are shortcakes and chocolates.

Recently, as a sweets producer, he has been working extensively in development, consulting, and product management through sweets. He has appeared on “Matsuko no Shiranai Sekai” and has shared his love of sweets in various media.

Takano (MC): When did you get hooked on sweets?

Sakai: I have loved sweets since I was a child, but it wasn’t until I became a working adult that I really got into it. When I did a special feature on convenience stores for a magazine, I was amazed at how particular they were about their sweets, and how much research went into making them. After that, I was fascinated by the world of patisseries, restaurants, and many other types of confectionery. At first, I got hooked on ice cream.

Takano: Ice cream!

Celeina: I’m curious. What flavor was it?

Sakai: At that time, I really liked “Sacré Lemon” or something like that. I surprisingly liked something refreshing.

Celeina: It’s something that has been around for a long time, but you mean it’s a flavor that you rediscovered when you became a working adult.

Sakai: That’s right. I thought it was amazing that there were slices of lemon in it.

Takano: It is also interesting that it did not start out as a creamy sweet. Now you say you like shortcakes and chocolates.

Sakai: I didn’t originally like fresh cream for shortcakes either, but it all started when I had a shortcake at AVRANCHES GUESNAY in Kasuga and thought it was delicious. Since then, I came to love it, saying “whipped cream from a good store is really delicious.

Takano: I guess whipped cream is different.

Sakai: It is totally different. Some people think it’s heavy, but I don’t feel that at all. You can eat it easily, and before you know it, it’s gone.

Celeina: I am in charge of sweets in the program, and we once held a snack festival called “Sunasoni” but listening to Mr.Sakai’s talk, I realized that I still have a lot to learn.

Takano: Maybe you should become my apprentice.

Sakai: By all means!

Celeina: Please teach me a lot!



NiEW recommends alternative music🆕

NiEW Best Music is a playlist featuring artists leading the music scene and offering alternative styles in our rapidly evolving society. Hailing from Tokyo, the NiEW editorial team proudly curates outstanding music that transcends size, genre, and nationality.