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Viral Triumph or Tragedy? The Emotional Toll in the Age of Viral Music




Navigating the Myriad Options: The Contemporary Challenges Facing Today’s Youth

The feeling of not being able to bet on the latter among the choices after getting a buzz on social networking sites, such as “a job as an artist that will surely earn money” or “an artist career with no guarantee of the future,” also reflects the vividness of the current times. Even artists who are creating a huge buzz, for example, are constantly battling with uncertainty as to whether they will still be active three years from now. This is not limited to the music industry in this country, as an increasing number of young people are not hopeful about their uncertain future and are determined to follow the path that seems to be the “right” one at first glance.

While the types and methodologies of “success” and “happiness” are increasing in society as a whole, in terms of musical activities, there are people like Kiyosumi, who said, “I can do music by myself nowadays,” who want to do what they can do on their own without the help of major record companies or adults. There are creators who do not appear on TV, do not perform live in domes or arenas, and are not well-known throughout the world, but who distribute their music through services such as TuneCore and earn large sums of money. This is one form of “success” and “happiness.

Kotaro Hayami, played by Kai Inowaki. He yearns to be involved in the music he loves and works at a record company, but finds himself overwhelmed by a sense of frustration as he pursues profit-driven objectives day after day.

With a number of options available to you, what will you aim for and which path will you take – this is a question that constantly haunts those who work in music today. Positively, the industry and society are offering more choices, but the bitterness of being forced to make choices at one’s own risk is something that many of today’s young people are facing. Even in its depiction of such feelings, ‘Buzzy Noise’ reflects the zeitgeist of the year 2024. This film does not depict the happy ending that has been common in films and manga up to now, in which singing on a big stage in a flashy spotlight is the only happiness or success for those who pursue a musical career.

Riku Ohama, played by Shuntaro Yamagi, is the bassist who reunites with Kiyosumi, despite their previous fallout, to rediscover the joy of music by forming a band once again.
‘Buzzy Noise’ Trailer [Traffic light edition]_Film footage_May 3, 2024 (Friday, national holiday)

In the music industry these days, we see artists and staff, both major and indie, who are caught up in the mindset that “you have to get buzz to sell” or “buzz is the only way to keep your music career going. There are other ways to open doors to musical activities and life. There are other ways to open doors to music and life besides “getting buzzed. However, I always believe that there must be a way to open doors for each artist, and I hope that artists will not be limited by buzz alone.

“Is happiness achievable through going viral?” – The response to this inquiry hinges on your personal resolve as an artist/creator.

Buzzy Noise

INTRODUCTION: Directed by Hiroki Kazama, the explosive popularity drama “silent” that sparked a social phenomenon depicts the encounters of aimless youth and their quest to find the future. Playing the role of Kiyosumi, who immerses himself in composing and playing music alone, is Takumi Kawashiri (JO1), while Hiyori Sakurada playes Ushio, who forcefully takes Kiyosumi into the outside world. Additionally, rising stars Kai Inowaki and Shuntaro Yanagi embody the realism of today’s youth. Furthermore, acclaimed music producer Yaffle joins as the music concept designer. With the “silent” team reunited for cinematography, lighting, and sound recording, they collaborate to construct Kazama’s vision and depict the reality of the current generation. For those who fear showing their true selves while grappling with the difficulties of life, this story offers overwhelming empathy to those who feel trapped and unable to go anywhere.

PLOT: I don’t need anything. It’s enough to turn the sounds flowing in his mind into shape. That’s what Seisumi thought as he encountered Shio, who had pursued only others’ likes without any particular passions or desires. Shio, who was moved for the first time by the “lonely yet warm” music of Seisumi, wanted to share it with many people and made it go viral on social media. Guided by Shio, Seisumi formed a band and awakened to the joy of creating music with friends. But just as Seisumi was beginning to find his way, Shio suddenly disappeared, leaving Seisumi unsure how to deal with the void in his heart. Yet music was poised to lead Seisumi down a new path.

May 3 (Fri, national holiday) at TOHO CINEMAS Hibiya and other theaters nationwide.

Original story: “Buzzy Noise” by Jun Mutsuki (published by Shogakukan “Big Spirits Comics”)
Director: Taiki Kazama “silent” “Cherry Maho
Cast: Takumi Kawanishi (JO1), Hiyori Sakurada, Kai Inowaki, Shuntaro Yanagi
Wan Marui, Eita Okuno, Hana Amano, Ren Komai, Kaito Sakurai, Azusa Babazono / Aimi Satsukawa, Ryujin Tay

Music concept design: Yaffle
Theme song: “surge” Kiyosumi by Takumi Kawanishi (JO1) ©︎LAPONE Entertainment

Production: “Buzzy Noise” Film Partners
Production Production: AOI Pro.
Production Manager/Distribution: GAGA
Copyright: ©Jun Mutsuki, Shogakukan / “Buzzy Noise” Production Committee

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