The first lineup and program details for TAMATAMA FESTIVAL 2025, taking place on Saturday, October 18 and Sunday, October 19, have been announced.
Held in the area around Tama Center Station in Tokyo’s Tama City, TAMATAMA FESTIVAL 2025 is a pop culture festival organized and produced primarily by NiEW, a group supporting alternative culture. The event first launched in 2023 and drew approximately 40,000 attendees in its first two editions. This year marks its third edition, with Keio Corporation joining as a co-organizer for the first time to help revitalize the local area through community collaboration.
The festival will be centered around three main zones: NiEW TOWN PARTY (Parthenon Boulevard area to the foot of the Parthenon Tama grand staircase), TAMATAMA PALACE (Parthenon Tama area), and TAMATAMA PARK (Tama Central Park area). Across these zones, visitors can enjoy outdoor live performances, a culture market, a curry festival, performances, talks, a kids’ area, community festivals, workshops, and more. Admission to all areas is free.
At the outdoor stage beneath the Parthenon Tama grand staircase, NiEW will host a special edition of its free music event exPoP!!!!! titled exPoP!!!!!@TAMATAMA2025 supported by Keio Corporation. The first announced lineup includes Sakura Fujiwara, THE BAWDIES, Kazuyoshi Nakamura (Acoustic Session with Shinichi Ito & Hibiki Yoshizawa), Shodai Araya, maya ongaku, Mom, Yuka, Empty, Guiba, and Hashirikomies. Specific performance dates and additional artists will be announced later. Auditions for a chance to perform on this stage will be held via TuneCore Japan.
Parthenon Boulevard, leading from Tama Center Station to Parthenon Tama, will once again host a curry festival, Tokyo Curry Culture in TAMA, organized by Hiroaki Matsu (Curry Cell). Visitors can enjoy a wide variety of curries, from katsu curry to spice curry and South Indian cuisine, with participating vendors to be announced at a later date.
Within the Parthenon Tama open studios, the NiEW MARKET will feature a culture market with goods and zines, as well as talk shows with notable guests. KEIO eSPORTS will host family-friendly gaming programs and digital education experiences.
For the first time in Tama City—a city without a museum—a two-day pop-up museum, MUSEUM for NEWTOWN, will take place on the fourth floor of Parthenon Tama, gathering creators and artists from various fields connected to Tama New Town.
Also on the fourth floor, the creative and kitchen labs will host the children’s play area, tomoto Kids Area. Run by NiEW, this culture space for kids and the community will offer games such as corinthian-style ball games and tin can fishing, along with workshops in leather crafting and natural dyeing, supported by local community groups. Nearby, Kodomo Hiroba OLIVE will feature family-friendly performances. In conference rooms 3 and 4, the NiEW Theater Room will host walking workshops in Tama Center with the theater group Karugamo Danchi, along with other educational content, with additional programs to be announced.
At Tama Central Park, the terraces in front of the large pond and the children’s terrace will host the Central Park Autumn Festival supported by Keio Corporation, featuring a local singing contest, bon dance, live performances, food trucks, festival stalls, and inflatable play equipment for children.
Further details on programs and tickets will be announced at a later date. TAMATAMA FESTIVAL 2025 is also seeking vendors, volunteers, and sponsors to help bring the event to life.
TAMATAMA FESTIVAL 2025
Dates: Saturday–Sunday, October 18–19, 2025 (Held rain or shine; canceled in case of severe weather)
Time (tentative): 10:30 AM – 7:00 PM (Outdoor live performances end at 5:30 PM)
Venue: In front of Tama Center Station (Parthenon Boulevard / Parthenon Tama / Tama Central Park)
Admission: Free
Organizers: TAMATAMA FESTIVAL 2025 Executive Committee, NiEW Inc., Keio Corporation
Planning & Production: NiEW Inc.
Special Sponsor: Keio Corporation
Sponsors: TuneCore Japan, Jackery, Philip Morris Japan, Belpark, PREMIUM WATER
Supported by: Tama City, J-WAVE, Odakyu Electric Railway, Parthenon Tama Joint Venture, Tama Center District Liaison Council, TAMA Central Park JV, Kashima District Liaison Council, Matsugaya Liaison Council
Grants:
Arts Council Tokyo [Arts & Culture for Social Support Grant] (tomoto Kids Area)
Arts Council Tokyo [Community Arts & Culture Activity Support Grant] (NiEW TOWN PARTY area)
NiEW TOWN PARTY (Parthenon Boulevard / Area at the Base of the Parthenon Tama Grand Staircase)
At the NiEW TOWN PARTY area—spanning the front of Tama Center Station, Parthenon Boulevard, and the base of the Parthenon Tama grand staircase—the following programs will take place:
▶ exPoP!!!!!@TAMATAMA2025 supported by Keio Corporation
Beneath the Parthenon Tama grand staircase, a special edition of the long-running free-entry event exPoP!!!!!, which has celebrated over 19 years, will be held as exPoP!!!!!@TAMATAMA2025. The first confirmed lineup features Sakura Fujiwara, THE BAWDIES, Kazuyoshi Nakamura (Acoustic Session with Shinichi Ito & Hibiki Yoshizawa), Shodai Araya, maya ongaku, Mom, Yuka, Empty, Guiba, and Hashirikomies. Additional performers and specific dates will be announced later.
Auditions for a chance to perform on this stage will be conducted via TuneCore Japan.
- Application page: https://www.tunecore.co.jp/wanted/tamatama_fes_2025
▶ Curry Festival: Tokyo Curry Culture in TAMA
Returning this year, Tokyo Curry Culture in TAMA is hosted by Hiroaki Matsu (Curry Cell), organizer of the JAPANESE CURRY FESTIVAL. Visitors can enjoy a wide variety of curries—from katsu curry to spice curry and South Indian dishes—all gathered in one location. Participating vendors will be announced soon.
▶ NiEW STREET
This area will feature street performances, local vendors, and a Keio Corporation booth highlighting community development initiatives along the railway line. Further details will be shared at a later date.
TAMATAMA PALACE (Parthenon Tama Area)
t the TAMATAMA PALACE area inside the cultural facility Parthenon Tama, in front of Tama Center Station, the following programs will take place:
▶ NiEW MARKET
On the 2nd floor open studio of Parthenon Tama, a culture market featuring goods and zines will be held, along with talk shows by notable guests. KEIO eSPORTS will also host family-friendly gaming programs and digital education experiences.
▶ MUSEUM for NEWTOWN
For the first time in Tama City, which has no permanent art museum, a two-day pop-up museum will be set up! On the 4th floor of Parthenon Tama, creators and artists from various fields connected to Tama New Town will gather to showcase their work.
▶ tomoto Kids Area
On the 4th floor of Parthenon Tama, in the creative and kitchen labs, a children’s play area will open! Run by NiEW, the culture space tomoto focuses on children and the community, offering games such as corinthian-style ball games, tin can fishing, leather crafting workshops, and natural dyeing workshops, organized with support from local community groups. At Kodomo Hiroba OLIVE within Parthenon Tama, family-friendly performances will also take place.
Grant: Arts Council Tokyo [Arts & Culture for Social Support Grant]
Additional content will be announced later.
▶ NiEW Theater Room
In conference rooms 3 and 4 on the 4th floor, workshops and walking tours around Tama Center will be offered by the theater group Karugamo Danchi, along with other fun and educational content. Additional programs will be announced later.
TAMATAMA PARK (Tama Central Park Area)
At the TAMATAMA PARK area of Tama Central Park, which reopened in April 2025, the following program will take place:
▶ Central Park Autumn Festival supported by Keio Corporation
On the terraces in front of the large pond and the children’s terrace, visitors can enjoy a local singing contest (Nodojiman Taikai) and traditional bon dance, along with live performances. In addition to food trucks, there will be festival stalls, inflatable play equipment, and a variety of activities for children to enjoy.
