It’s only five hours away between Bangkok and Fukuoka. And the two cities are actively engaging. A music event called BEYONDERS took place in Fukuoka to showcase promising artists from both cities. NiEW welcomed Ginn and Shogo Nomura to catch up with the forefront music scene of the two cities.
Ginn moved to Thailand from Japan and is now the drummer of the band Faustus. He also has fostered the relationship of those cities for over 15 years under the name “dessin the world.” Fukuoka collective BOAT’s Shogo Nomura is also the organizer of “BEYONDERS” where he worked with the Fukuoka Music City Council.
Fukuoka is the gateway to other Asian countries and now witnesses an ongoing massive redevelopment while art and music harmonize in Thailand. In the first part of this interview, they discuss the current music scene in Thailand and Fukuoka.
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“NARUTO,” “ONE PIECE,” and “NewJeans” are the mutual language in Thailand and Fukuoka.
Nomura: It has already been three months since “BEYONDERS” was held with the participation of KIKI from Thailand and Deep Sea Diving Club from Fukuoka. Looking back on the event, how do you feel about it?
Ginn: The first thing I thought was that the groove among the bands was better than expected. It is quite common to hear of cases where the organizers choose the bands, but when they actually meet them, they don’t really get along.
Nomura: I wasn’t able to communicate fluently in English, but it was instantaneous to get along with each other. I also felt that Japanese and Thai people are rather close in feeling. I also felt that Japanese and Thai people are rather close.
Ginn: In February of this year, a Thai band called Soft Pine was scheduled to perform at “Music Lane Festival Okinawa 2023,” an international music showcase festival held in Okinawa, and since they were going to Japan, they wanted to perform in Tokyo as well. We played with ayutthaya, and the two bands grooved well together and had a great time (laughs).
Nomura: Young Thai people, in particular, watch the same things as young Japanese people, such as movies, music, and anime. That’s why there is a lot of common language, and at the launch party, we got unusually excited with lines from “Naruto” and “One Piece” (laughs).
Ginn: We also sang the NewJeans song in chorus.
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“Japanese-style live house” in Bangkok
Nomura: How do Thai artists see Japan?
Ginn: Like Soft Pine, who mentioned earlier that it was one of their dreams to perform live in Japan, and YONLAPA, who performed in Japan last year, they are impressed by the Japanese live environment and the way the audience enjoys the live show. In Thailand, there are very few live music clubs, and the places where you can play are usually live bars. But in most cases, live bars only play covers of famous songs, and there are only about 5 or 6 places in Bangkok where indie bands can play their original songs. The equipment is also a world apart compared to Japanese live music clubs. Furthermore, in Japan, the audience listens carefully to our performances. They seem to be impressed by such an environment.
Nomura: So you have positive feelings toward Japan.
Ginn: Yes, that’s right. But if you look at it from a more bird’s eye view, without music, the generation around Generation Z has grown up with Korean culture and entertainment, and Japan’s presence is becoming weaker for them. 15 years ago, there was a huge boom of Hallyu in Thailand, especially with Girls’ Generation and Tohoshinki. When the Korean Wave ignited in Thailand, the Korean Tourism Bureau hijacked major outdoor media. Then Korean food, cosmetics, and fashion came in, and consumer electronics replaced Toshiba, Sony, and Sharp with LG and Samsung.
Nomura: I see.
Ginn: But in the past few years, Chinese automakers have been entering the Thai market with EVs. The air pollution in Thailand is very bad due to exhaust emissions and other factors, and as the government promotes the use of EVs, the presence of Chinese manufacturers is becoming stronger.
Nomura: What about animation?
Ginn: Japanese anime and manga are very strong. Recently, a friend of mine in Thailand recommended “Bocchi Za Rokku! was recommended to me by a friend in Thailand. When he visited Japan, he went on a pilgrimage to SHELTER in Shimokita. Being a bit older generation, I read “BECK”, so I have a longing for “live music clubs”.
Nomura: Heh~!
Ginn: By the way, the word “live house” is a Japanese word, so it is not understood in the West, but in Thailand, the word “live house” is widespread. I think the influence of anime and manga is one of the factors. Recently, young people have been working hard to create a Japanese-style live house in Thailand. A live music club called “Blueprint Livehouse” was recently established by a group of young people who were determined to create a Japanese-style live music club in Thailand.