INDEX
Establishment of “Nakameguro Town Center,” a kind of general information center for the town
Takano: Mr. Otsuka, I understand that you have created a new store inside the Nakameguro Tsutaya Bookstore starting in 2022.
Otsuka: As an extension of the town development project, Tsutaya asked me to consult with them about an initiative that would be rooted in Nakameguro. The Nakameguro Tsutaya is right in front of the station and is like a gateway to Nakameguro, so we are creating a space like a general information center that introduces the city’s specialties and stores. So, rather than a store, it is more like we are creating a corner of the Tsutaya together.
Celeina: So that place is the “Nakameguro Town Center.
Takano: Do you come up with the plans from scratch, Mr. Otsuka?
Otsuka: Yes, I do.
Takano: Where do you get your ideas?
Otsuka: Our company is a production company, but now we are also involved in producing and branding, so I think we make use of the know-how we have accumulated there. However, when we are asked for advice, we place importance on the combination of what we can do and who we can find.
