An unusual barbershop. What is Takadanobaba’s “isel”, which takes on challenges such as introducing subscription.

Introducing a barbershop one-month unlimited subscriptions

Celeina：I have heard about isel so far, but what I am wondering is that you only have one seat. Is there any particularity here?

Mori: In large beauty salons, priority is given to turnover, but I believe that this leads to a decline in customer satisfaction. I don’t want to lower that satisfaction level too much, so I work alone and keep my business hours a little longer, which I think is better for the customer’s comfort.

Celeina：That’s good. So quality is better than quantity.

Mori: Yes, that’s right.

Celeina：Although it is a barber shop, do you have female customers as well?

Mori: Yes, we do.

Takano: I’m curious about the subscription. What kind of menu do you have?

Mori: We offer a one-month unlimited subscription. For example, you can go just for a shampoo, or just for a shave, and of course you can have your hair colored.

Takano: Or just to get your eyebrows done?

Mori: Yes, I can.

Takano: That sounds great.

Celeina: Is there a limit to the number of times I can go?

Mori: For the time being, no. I might make some more when I’m fully booked, but for now I’m totally fine with it.

Takano: It would be very nice to be able to shampoo only.

Celeina: Especially for women with long hair like me, shampooing alone takes up a lot of time in a day. If I can ask for such a service, I can do some work or relax during that time, right?

Mori: That’s right. Having such a place makes my daily life a little richer. Also, women, in particular, tend to choose a haircut that is about 1 cm shorter than they would like, so that they can cut it off in a month’s time.

Celeina: You compromise on the hairstyle, don’t you?

Mori: But if I can cut just the bangs one more time in a week or two, I can always have my hair the length I want.

Celeina: That’s a great way to scratch an itch.

Takano: I also have a problem with my fringe growing too fast. So when I want to cut just my fringe, it’s nice to be able to solve the problem with a subscription. They also offer hand-drip coffee after the cut.