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The original experience, source of ideas, and style of work of graphic designer Tamio Iwaya.

2024.1.8

#ART

Switching moods with a playlist of background music at work

Celeina:Mr.Iwaya, when you are asked to do a job, where do you start out?

Iwaya: I love music in general, including techno, so when I get a job, the first thing I do is make a playlist of background music for the job. If it’s a serious, rigid corporate project, I play ambient music, classical music, or contemporary music, and if it’s a flashy entertainment project, I play EDM.

Takano: That’s very interesting. Do you make your playlists public?

Celeina: It would be fun to link the playlist with the work you have done, like a sort of answer key.

Iwaya: I have not made the playlist public, and I had never thought of making it public, but it would certainly be interesting.

Celeina: I’ve been asking this question to a variety of people this week, but do you have a consistent focus in creating your work?

Iwaya:I place importance on finding the overlap between what I want to do in design and what the client wants to do in that work, and enjoying that work to the fullest. If I don’t enjoy the work, I don’t think anyone will enjoy it when it is released to the world, so no matter what kind of work I do, I consistently search for the aspects I enjoy and pursue them.

Takano: That is very important. Mr.Yoshizaki, who also appeared on the show yesterday, said, “I enjoyed it so much that it became my job as I was absorbed in it.

Celeina:It’s like they say, “Love is the key to success. Now, I would like to play a song. I asked Mr. Iwaya to choose a song that he would like everyone to listen to together on the radio at this time. What song would it be?

Iwaya: I wanted to play a song by an artist who has influenced me the most, so I brought my favorite song from Aphex Twin’s “Flim” that fits the mood of the evening.

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