INDEX
It is interesting to find value in something that is nothing.
Celeina：Today, you brought to the studio a scrapbook that you have been creating, Mr. Iwaya.
Takano: First of all, the first page is a package of Chupa Chups.
Celeina：Do you mean that this scrapbook is your source of inspiration?
Iwaya: It is truly an idea book. I collect a lot of random things every day.
Takano: I would like to go through the story one by one, but there is not enough time.
Celeina: Is this a receipt from Toys “R” Us in the U.S.?
Iwaya: Yes, it is. That is a book that collects only receipts and vouchers.
Takano: Is this the American version of Lotto 6?
Iwaya:This is a list of lotto 6 entries that I picked up when I went to the United States.
Celeina: You also collect airplane tickets and other items, but are you concerned about the font and so on?
Iwaya:Tickets and such are not art, are they? I feel beauty in something that is not made as a work of art. I collect a lot of random things every day, as if I were picking up a beautiful stone that had fallen on a riverbank.
Takano: That’s interesting. It’s like there is unexpected beauty in things that were not created with some arbitrary goal in mind.
Iwaya: I feel that it is fun to find value in things that have no value.
Takano: You have a great eye. The one I am looking at is a package with a lid of “Demae Iccho”.
Iwaya: This is a British “Demae Iccho”.
Takano: Is this from England? It says “Demae Iccho” in Japanese. It’s very interesting and I want to look at it more. Do you flip through scrapbooks on a daily basis and get inspired by them?
Iwaya: I look at them on a daily basis. From a designer’s point of view, I want to find some value in them. I also find it interesting that there is beauty that can be seen by uncovering and collecting unappreciated items, and finding value in things that have no value.
