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Kai Tanaka’s Strategy and Senses of Smell that Made the Lemon Sour Specialty Bar “OPEN BOOK” a Success

2023.11.21

#BOOK

Japan’s first canned chu-hai factory newly opened

Celeina: I’ve heard a lot about the OPEN BOOK, and I was wondering about your roots. What kind of culture were you exposed to when you were a student? What kind of movies, hobbies, etc. do you like?

Takano: I have the image that you know a lot about it.

Tanaka: I’m a very athletic person.

Takano: Athletic? What did you do?

Tanaka: I played badminton for a long time.

Takano: Badminton! That doesn’t sound like badminton.

Tanaka: Yes, it is.

Takano: Like basketball. I was very tall.

Celeina: Do you plan to return to your roots in badminton?

Tanaka: I play just for fun once in a while. At the time, the university team was very strong. I was on the bench of the runner-up team in the intercollegiate tournament.

Takano: The bench, right? I don’t know if that’s great or not (laughs).

Tanaka: It’s a bench that doesn’t play in games at all. I don’t even bring my shoes.

Takano: But, since you were a student, were you exposed to a lot of music and movies?

Tanaka: I kind of liked it. I was also a member of a philosophy circle.

Takano: Philosophy circle? What do you do?

Tanaka: I spent four years reading “An Introduction to Psychoanalysis.

Takano: Sounds interesting, but I wonder. There is badminton and psychoanalysis in the philosophy circle.

Celeina: Then you grew up and became a lemon sour.

Takano: It’s chaotic in many ways, but I’m curious about the new restaurant you recently opened.

Tanaka: We opened a shop in Shinjuku Gyoen. Actually, I brought it with me today, and we built Japan’s first canned chu-hai factory.

Celeina: Inside a store?

Tanaka: It’s like having a store inside a factory. You see this with craft beer, too. You can drink it right next to where it is being made. We created a lemon sour factory and a store where you can drink it, just like that.

Celeina: The “OPENBOOK Break” in Shinjuku Gyoen.

Tanaka: That’s right. People tell me that I like Evangelion, but I told them otherwise. I told them that I am a Zeami fan. I told them not to say “Eva-inspired” or anything like that. I like both Eva and Zeami.

Celeina: (laughs). How did you come up with the idea of making that?

Tanaka: When I was working on Corona, I couldn’t run the store anymore, and I was just thinking that I wanted to make a product from now on. Japanese canned chu-hi is not very tasty, and even at convenience stores, it has the image of cheap sake. Craft beers are nowadays usually taking up all the shelves. I thought it would be nice to have a canned chu-hi that uses Japanese shochu and other Japanese ingredients. So I looked around for a factory that could make small-lot production, but there were no factories in the first place, so I decided to make it myself.

Celeina: Have you already opened?

Tanaka: We are open.

Celeina: What are your business hours?

Tanaka: I don’t remember. As I recall, we are open from noon on Thursdays, Fridays, Saturdays, and Sundays.

Takano: We are open from noon (laughs).

Celeina: Where should I look?

Tanaka: SNS. We have an Instagram account called “OPENBOOKBreak.

Takano: Everyone, please search for it.

Celeina: So, let’s play a song here. I asked Mr. Kairaki to choose a song that everyone would like to listen to at this time.

Tanaka: We must be the same age, but of course we don’t know each other. I’ve always liked him, and I’ve always wondered if I would like to meet him someday. He is a very electronic type of musician. I chose him because I really like the image of him zipping through channels on TV, changing them all the time.

Celeina: That’s a good choice. Please introduce the song.

Tanaka: “Park with a Pond” by in the blue shirt.

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