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Toshihiko Tanabe has won numerous advertising awards. Three things form the foundation of his creativity.

2023.9.25

#MOVIE

Talking to people you don’t see very often is the best way to have fun

Celeina: Yesterday, Ueno-san said that Tanabe-san is a “vampire who works hard and plays hard.

Tanabe: Is this a mild dis? I don’t know how to take it (laughs).

Takano: It’s a power word (laughs).

Celeina: So far we have asked you about your work, but when it comes to play, what do you do? I know that’s a bit vague (laughs).

Tanabe: That’s the thing about playing a lot. There is no possibility that my family is listening to me (laughs).

Celeina: It’s leisure time (laughs).

Tanabe: I am an indoor person, so I don’t go to many places. But I do like to meet people. I am currently running a collective called “(continued),” which has an office in Omotesando, and I have clients there, and through those connections I meet many people. It doesn’t matter what industry you are in. I think meeting people I wouldn’t normally meet is the best kind of fun. The rest of the time, though, I’m drinking.

Celeina: What was the ratio of work to play?

Tanabe: In the end, when I meet people and have fun, I end up doing some kind of work with them.

Celeina: It’s like play=work=play. There are no barriers.

Tanabe: I want to talk about the fact that this is not play but work today (laughs).

Celeina: Then, vampires who work well (laughs).

Takano: I don’t know what a vampire is. It’s already a mystery (laughs).

Celeina: “FIST BUMP”, today we welcome Mr. Toshihiko Tanabe, creative director. Thank you very much.

Tanabe: Thank you very much.

GRAND MARQUEE

J-WAVE (81.3FM) Mon-Thu 16:00 – 18:50
Navigator: Shinya Takano, Celeina Ann

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