adidas Originals has unveiled its latest SUPERSTAR campaign, launching globally from February 26, with Fujii Kaze leading the Japan campaign through newly released visuals and branded content.
First introduced as a basketball shoe before becoming a cornerstone of street culture, the SUPERSTAR has evolved into a timeless symbol of self-expression and authenticity. For Spring 2026, the campaign explores the theme of “culture beyond time,” spotlighting creativity that transcends eras and genres.
The Japan edition places Fujii Kaze inside a surreal concept setting described as “a hotel where time does not exist.” Positioned as an artist whose creativity defies boundaries, Fujii embodies the silhouette’s enduring cultural relevance. In an accompanying interview film, he reflects the campaign’s message, stating, “Everyone should feel like a superstar in their own way.”
The initiative aligns with adidas Originals’ global campaign led by Samuel L. Jackson and featuring an international lineup of cultural figures including JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean.
Alongside digital releases of both global and Japan-exclusive content, adidas Originals will roll out outdoor advertising and dedicated photo installations across Tokyo’s Harajuku district, bringing the SUPERSTAR’s cultural legacy into the streets through a series of experiential activations.
