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Media artist Makoto Fukuchi plays with the latest technologies, including generative AI

2023.10.27

#OTHER

How to deal with the latest technologies such as generative AI

Takano: How do you come up with ideas for your works?

Fukuchi: I am always inspired by ideas, but personally, I place great importance on how to use technology. For example, if it is a T-shirt, I would like to see an expression of anime, or if it is a sticker, I would like to see what would happen if I tried to make something else with it. For example, if it’s a T-shirt, I would like to see this kind of expression in animation, or if it’s a sticker, I would like to see what would happen if I made something else with it.

Takano: I see! There are various technologies, such as AR, but the first step is surprise and fun.

Celeina: Like feeling first.

Fukuchi: Yes, that’s right.

Celeina: Also, since you know so much about technology, I’d like to ask you about generative AI, which has been a hot topic recently. What do you think about this?

Fukuchi: I think it’s a hot topic in many fields right now, but I personally think it’s still limited to learning assets that people have thought up until now and producing something that looks as close to the original as possible. I believe that interesting results can be achieved by having humans work hand in hand to provide what are called “prompts,” or directions as to what kind of pictures should be produced. So, for me, it is one of the tools, just like Photoshop. Conversely, of course, there is a sense of crisis that creators will be left behind if they don’t know how to use these tools.

Takano: You mentioned that it is important what kind of instructions are given, but the ability or sense to choose what comes out is something that can only be done by a human being.

Celeina: But isn’t that just for now? What will happen when generative AI is further developed?

Fukuchi: I think it will be 10 to 20 years from now to see how far it will be able to think like humans, but for example, even if the same thing is created at a glance, I believe that it will be possible to distinguish between things created by humans with various thoughts and contexts in mind. I don’t feel much of a sense of crisis because I believe that we need to aim for that kind of creativity in the first place.

Celeina: I guess it’s all about feeling first.

Takano: Mr. Fukuchi, I would like to hear more, but I would like to interrupt one song. Mr. Fukuchi, I asked you to choose a song that you would like everyone to listen to together at this time.

Fukuchi: “Beagle” by in the blue shirt.

Celeina: Why did you choose this song?

Fukuchi: It was a song that I remember listening to in the evening when I first came to Tokyo, so I introduced it to you.

Takano: I like it. Let’s listen to it.

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