RADWIMPS Returns to Tower Records’ “NO MUSIC, NO LIFE.” Campaign After 14 Years

RADWIMPS makes their first appearance in 14 years in Tower Records’ iconic “NO MUSIC, NO LIFE.” ad series.

Celebrating their 20th major-debut anniversary, the band is set to release their new album Anew on October 8. The poster carries the message: “Life apparently ends in the blink of an eye. I want to play my ultimate ‘Ah!’—something only I can do.”

A behind-the-scenes making-of video and interview from the poster shoot, their first since 2011, will be available on the “NO MUSIC, NO LIFE.” website on Tuesday, October 7.