BE:FIRST has been named ambassadors for FamilyMart’s 2025 Christmas campaign.
As part of the campaign, the group has created a collaboration cake, “BE:FIRST BEST Chocolate Cake.” Measuring 12 cm in diameter, the cake serves 2–3 people and is priced at ¥4,980 (tax included).
The idea for a chocolate cake came from RYUHEI, who revealed, “Every year, my family buys me a chocolate cake for my birthday.” The cake is topped with gold leaf—enthusiastically suggested by MANATO for its eye-catching shine—along with candied almonds and chocolate chips. The members contributed ideas throughout the design process, and during the tasting session, all of them declared the cake absolutely delicious.
Behind-the-scenes footage of the cake-making process will be streamed on the BE:FIRST Official YouTube channel, “You’re My ‘BESTY’”, starting Wednesday, September 10 at 7:00 PM. The members share ideas with each other and each presents the appeal of their favorite version of the cake.
Reservations for the cake will open on Friday, September 12 at FamilyMart stores nationwide (except Okinawa) and on the FamilyMart online store. Pre-order bonuses include an original cake box featuring the members’ images and a pick sheet designed with past album covers. Additionally, the FamilyMart online store will offer an exclusive video where fans can celebrate Christmas together with BE:FIRST.
“BE:FIRST BEST Chocolate Cake” Reservation Overview
Reservation Period
Applicable for both in-store and FamilyMart Online reservations:
Friday, September 12, 2025, 10:01 AM – Friday, December 19, 2025, 9:00 AM
Reservations in Okinawa Prefecture start on Wednesday, October 1, 2025, at 10:01 AM. Reservation periods may vary at some regions or stores.
Some stores in certain areas may not accept online reservations via FamilyMart Online.
Pick-Up Period
Saturday, December 20 – Thursday, December 25, 2025
For more details, please check the special campaign site:
https://www.family.co.jp/campaign/spot/famima-xmas2025_d3gyBp9z.html
