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Evolving the Band: A Version That Leaves Fans Wanting More – The China Tour as a Step Towards Sustainable Growth and Appeal
After the 2023 China tour, She Her Her Hers continued their journey with another tour in China at the end of 2024. How did the response feel this time around?
Matsuura: Following the 2023 China tour, we set a significant goal for this one—making sure that She Her Her Hers wouldn’t just be a passing trend for the Chinese audience, especially post-COVID. Trends inevitably fade, but we wanted to make the audience think, “I want to see them live again.” So, we had discussions with the China team about how we could “evolve the band’s version” to ensure that impact.
Interestingly, She Her Her Hers was the first Japanese band to perform in China after the pandemic. Even during the pandemic, our music was still being heard, so for the fans who had been waiting, the 2023 China tour was highly anticipated, drawing 15,000 attendees. That’s why we aimed to make this recent tour a step forward, surpassing the last one.
Takahashi: This time, we really focused on the visual aspect of the experience. In our previous tour, we created an immersive atmosphere with a mist we produced ourselves, combined with lighting and live performance as the core elements. The goal was to make the venue feel like an installation the moment people walked in. For this tour, we took it a step further by incorporating visuals. We specifically selected venues with LED equipment on stage, and made sure to engage multiple senses—sight, sound, and smell—to fully immerse the audience in She Her Her Hers’ world. With such a strong turnout, we’re excited to keep raising the bar for the band’s future.
