The new Don Quijote commercial featuring Bruno Mars started airing on Tuesday, August 20.
In the ad, Bruno Mars not only stars but also took the lead in producing the visuals and composing the original jingle. The commercial was filmed at MEGA Don Quijote’s Shibuya Main Store. A self-proclaimed fan of Don Quijote, Bruno Mars was deeply involved in the production, carefully selecting the decorations and filming locations.
The slogan, “I’m going to Donki,” sets the tone as Bruno Mars, along with four dancers, moves through various parts of the store, dancing to lively music while shopping for items from Don Quijote’s house brand, “Jonetsu Kakaku.” The store interior is designed to resemble a Japanese festival, with colorful areas divided by red, green, and yellow hues. The brand’s mascot, Donpen, also joins in, performing a perfectly synchronized dance with Bruno Mars. A 15-second version of the commercial is available on Don Quijote’s special website, and a 30-second version can be viewed on the company’s electronic money app, “majica.”
This is a clip of me picking up snacks at my favorite store in Japan. I’m really glad we had the camera rolling at the right time!
— Bruno Mars on filming the commercial
In addition, as part of a campaign tied to the commercial, there’s a promotion where you can follow and post on Don Quijote’s official X (formerly Twitter) for a chance to win a free coupon to redeem one of the “Jonetsu Kakaku” products featured in the ad. Moreover, limited-edition hoodies, T-shirts, caps, and tote bags featuring a Bruno Mars-themed Donpen will be available in limited quantities at Don Quijote stores nationwide starting in late September.
Information
Broadcast Period: August 20, 2024 (Tuesday) – September 1, 2024 (Sunday)
Broadcast Areas: Kanto, Kansai, Tokai, Hokkaido, Fukuoka, Miyagi, Shizuoka
Broadcast Format: 15 seconds, 30 seconds
Cast: Bruno Mars
Planning & Production: H.I.P.
Filming: ENDSOUT
Stylist: Creative GUILD
Directed by: Daniel Ramos & Bruno Mars
“Donki Iku Yo” Special Website URL: www.donki.com/campaign/bm/
Regarding the Social Media Campaign Linked to the Commercial
During the campaign period, if you follow Don Quijote’s official account on X (@donki_donki) and participate in the campaign, you’ll have a chance to win a free coupon for one of the “Jonetsu Kakaku” products featured in the shopping scenes of the commercial. The coupon will be given to 10,000 lucky winners through a lottery.
Campaign Details:
- Campaign Period: August 20, 2024 (Tuesday) – September 4, 2024 (Wednesday)
- How to Participate: Follow Don Quijote’s official X account (@donki_donki) during the campaign period and click the URL provided in the campaign post. Then, post the content that appears on the screen as is.
For more details, please visit the special campaign page (www.donki.com/campaign/bm/).
