Radio station J-WAVE (81.3FM) and NiEW Corporation, a culture company that works with artists, teams, and organizations that present alternatives in all fields, have launched a new media brand to disseminate cultural information from multiple angles through radio broadcasting, web media, podcasts, events, and videos to realize the vision of “TOKYO POP CULTURE to the world”. NiEW Corporation, a culture company that works with artists, teams, and organizations, will launch a new media brand that transmits cultural information from various angles through radio broadcasting, web media, podcasts, events, videos, etc., in order to realize its vision of “bringing TOKYO POP CULTURE to the world”.
As a pioneering step, the new culture web media “NiEW” will be launched simultaneously in Japanese, English, and Chinese on April 4, 2023 (Tuesday). Information will be disseminated in conjunction with radio broadcasts and podcasts.
■ Program “GRAND MARQUEE” x NiEW Collaboration
J-WAVE’s program “GRAND MARQUEE” (Monday-Thursday 16:00-19:00 / Navigators: Shinya Takano & Celeina Ann), which was renewed in April with a new navigator, Celeina Ann, and “NiEW” collaborated! A new corner, “NiEW EDITION,” has been established within the program, introducing the cultural topics that make Tokyo interesting on a daily basis, inviting the writers in charge of the topics and sometimes news people. The podcast content is available on major listening services such as Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. Podcast content is available on major listening services such as Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. In addition, the “FIST BUMP” section, in which people who live and enjoy Tokyo appear in a relay format, and the “BACKPACK TOKYO” section, which introduces the most interesting spots in Tokyo like a city guide, will be published in NiEW as articles at a later date. We will deliver Tokyo’s cultural topics on the two axes of on-air and on the web.
New Navigator”Celeina Ann” Profile
Born to a Japanese father and an American mother, Celeina Ann was influenced by her music-loving father and started playing guitar and writing lyrics in junior high school. In 2014, she gained attention when she uploaded Western music covers to her official YouTube channel. In 2020, she established her own creative platform, Gold Plant Records. In the past, he has appeared on NTV’s ZIP! “Aozora Caravan” and served as VJ for Space Shower TV’s “International Flash,” a music channel.
NiEW Chinese version in cooperation with HT Entertainment Co.
The Chinese version of NiEW will be launched in collaboration with HT Entertainment, a strategic alliance of HORIPRO Group Holdings, Tencent Music Entertainment Group, and Earnest Corporation, under the corporate philosophy of “Focus On ASIA With Entertainment. Ltd. and Earnest Corporation, the company will develop the Greater China market and promote artist and cultural exchange between China and Japan. (The Chinese version of the website and SNS may not be accessible from within Japan.
HT Entertainment : https://ht-entertainment.com/
Features of NiEW
The culture web media “NiEW” provides news, columns, reviews, and reports on domestic and international culture, including music, movies and dramas, art, performing arts such as theater and dance, literature, magazines, and fashion. The magazine also features interviews and other news coverage, as well as serials by artists and critics. The editor-in-chief will be Mansaku Kashiwai, who has served as editor-in-chief and business manager of the culture media ” CINRA.NET” for more than 15 years.
As a challenge to deliver Japanese and Tokyo culture to the world, we have launched English and Chinese (traditional Chinese) versions of our website and SNS, making full use of AI-based machine translation (and some human translation).
In addition, a playback player linked to Spotify will be implemented so that users can enjoy podcasts and music without interruption while reading articles on the site.
Editor in Chief: Mansaku Kashiwai
President of NiEW Inc. / Director of CINRA, Inc.
Born in Tokyo, 1981. While working as an artist as a member/producer of the band “Mecanero”, he was involved in the production of various artists’ works as an engineer. In 2006, he founded CINRA Inc. as a director, and manages the business as a manager and editor-in-chief of the online store, music label, culture space “MADO” (Shibuya Hikarie), and other businesses centered on the culture media ” CINRA.NET”. As an event producer, he is responsible for the free admission music event “exPoP!!!!! and culture festival “NEWTOWN”, and music festival “CROSSING CARNIVAL”. In July 2022, he established “NiEW Inc.”, a culture company that works with artists, teams, and organizations that present alternatives in all fields, and newly established the artist business, media business, and event business. Artist business, media business, and event business.
Collaboration between J-WAVE and NiEW
J-WAVE and NiEW will develop business solutions that combine the strengths of both companies, such as media branding and information dissemination capabilities, to support companies and local governments in solving their issues, as well as to create joint projects as collaboration partners. For more information, please contact us using the form below.
For inquiries, please contact: https://niewmedia.com/contact/